South Korea’s Lotte Corp, through its subsidiary Lotte GRS, is set to bring its popular burger chain Lotteria (@lotteria_kr) to Malaysia in partnership with Serai Group Sdn Bhd.
The collaboration, signed at Lotte World Tower in Seoul, will see 30 Lotteria outlets open nationwide within five years, beginning with the first branch by end-2025.
Known for its strong footprint across Asia, Lotteria will adapt its menu to local tastes while retaining its signature K-burger identity. For Serai Group, the move marks a significant step in expanding its footprint in Malaysia’s F&B scene.
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CATALIST Malaysia
Aug 17, 2025
Lotte GRS Co, a part of Lotte Group, has partnered with Serai Group to open its first Lotteria burger restaurant in Malaysia in 2025, with plans for 30 more locations in the next five years.
BERNAMA
Aug 14, 2025
Lotte GRS Co, a part of Lotte Group, has partnered with Serai Group to open its first Lotteria burger restaurant in Malaysia in 2025, with plans for 30 more locations in the next five years.
BERNAMA
Aug 14, 2025
- Popular Korean burger brand LOTTERIA is making its Malaysian debut
- Brought to you by Serai Group and LOTTE GRS through a strategic partnership
- First branch expected to open by end-2025, with plans to open 30 stores within 5 years
- LOTTERIA established in 1979
XUAN Play
Aug 14, 2025
In a landmark move for the Malaysian food and beverage (F&B) sector, Serai Group Sdn. Bhd. has announced a strategic partnership with South Korea’s LOTTE GRS to introduce the iconic fast-food chain, LOTTERIA, to Malaysian shores.
JETSET
Aug 14, 2025
Serai Group Sdn Bhd memeterai kerjasama strategik dengan Lotte Corp melalui anak syarikatnya, Lotte GRS bagi membawa masuk francais burger terkenal dari Korea Selatan, Lotteria ke pasaran Malaysia.
Dagang News
Aug 11, 2025
Serai Group Sdn. Bhd., a leading name in Malaysia’s food and beverage industry, has officially entered into a strategic partnership with South Korea’s LOTTE GRS to introduce the internationally celebrated burger franchise, LOTTERIA, to Malaysian shores.
Malaysian Foodie
Aug 11, 2025
South Korea’s Lotte Corp, through its subsidiary Lotte GRS, is set to bring its popular burger chain Lotteria to Malaysia in partnership with Serai Group Sdn Bhd.
The move is part of Lotte’s plan to grow its K-burger presence across Southeast Asia and beyond.
The Exchange Asia
Aug 9, 2025
South Korean giant Lotte Corp, through unit Lotte GRS is bringing the globally celebrated burger franchise Lotteria to Malaysia in partnership with Serai Group Sdn Bhd.
New Strait Times
Aug 8, 2025
South Korean fast food chain LOTTERIA is set to open its very first outlet in Malaysia this year!
SAYS
Aug 7, 2025
The Korean wave is not just about K-pop, but also about fried chicken and burgers; Lotteria , South Korea’s largest fast food giant , is entering Malaysia, with its first branch expected to open this year, bringing a strong rival to the Korean wave to the fast food market.
eNanyang
Aug 6, 2025
Lotte GRS Co, anak syarikat kepada Lotte Group menandatangani kerjasama dengan Serai Group untuk melancarkan restoran burger Lotteria pertama di Malaysia tahun ini, lapor Agensi Berita Yonhap.
Berita Harian
Aug 6, 2025